Pure products Our aim is to make our products as natural as possible for our consumers. It can be easily noticed that our cheeses have a softer colour profile because we do not add unnecessary colourants. We also avoid using unnecessary flavourings and preservatives. In case flavourings are used, we work as much as possible with natural aromas. We prioritize happy animals and an increased focus on organic products because, as a family, we naturally practice sustainability and feel a deep connection to future generations. Therefore, our Henri Willig brand ambition is to grow towards 100% organic. We focus on the entire value chain, from milk production to packaged end product, and strive to maintain maximum purity at every level. Henri Willig is able to do this, because unlike most other cheese manufacturers, we are closely involved with the full chain: from stable to store. By partnering with our own farmers, with whom we maintain a close relationship, we have significant influence on the purity of the milk we use for our cheeses. During the preparation and ripening process we also keep the milk as pure as possible. To ensure food safety, we pasteurize the milk. Beyond that we maintain the natural structure of the milk as much as possible and process it in a natural way. P 11
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