INTRODUCTION When Henri Willig took over his father’s farming company in 1974, he already dreamed of making cheese. A dream that came through! His passion and talent did not go unnoticed. The cheese farm, located in the beautiful Waterland polder landscape, quickly became a success. From the very beginning, Henri Willig was progressive in developing new products. In the early 80s, he was the first one to make Gouda-type cheese made of goat milk. A recipe for success! His goat cheese won many awards. His traditional cheese factory has developed into a premium cheese supplier ever since, having two cheese factories, 35 national and international own stores, and customers all across the world. In addition, Henri Willig welcomes millions of visitors from all over the world in his stores, 3 cheese farms, and the Story of Edam Cheese experience. mission The Henri Willig Group, the producer of fine cheese, offers consumers pure and distinctive quality products and is a professional, sustainable partner for its clients, employees, and suppliers, embodying respect for people, animals, and nature. vision Inspire the world with Henri Willig Cheese Doing business in a socially responsible way Henri Willig is committed to inspire the world through his corporation, and make it a better place. Our company wants to leave the world behind in a better way than it was when the company started. As a result, we actively contribute to realising the Sustainable Development Goals the United Nations established in 2015. We do this with our own sustainability program, called Milk & More. Milk & More Our Milk & More program is focused on treating people, animals, and nature as well as possible. A tangible example is the support we give to our own farmers for realising the sustainability improvements. We offer our regular cow milk farmers an honest, above-average milk price, in order to enable outdoor grazing, and other relevant sustainability targets. We also make our Milk & More program possible by making honest, natural products. This means we use as little artificial colours, flavourings, and preservatives as possible. ambition Henri Willig is becoming the #1 premium brand in cheese worldwide supported by an international network of Henri Willig brand stores & Experiences a recognizable presentation in international specialty stores & high-end supermarkets and successful distribution online. core qualities Passion Authenticity Hospitality Innovation Sustainability
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