R&D and sales team
At Henri Willig we are used to carefully listening to our customers. They are the link between our production process and the consumer. They provide important feedback about the success of our products in the market and sense what the cheese lover wants.
Our sales team and Research & Development Department support our customers in utilizing new opportunities and possibilities in the market. Exchanging ideas may lead to the development of new products or improvement of existing ones. By order and in consultation with our customer, we are able to further develop new recipes in a test production. We can also contribute ideas about marketing strategies in order to successfully introduce new products or to tap into new markets for existing products.
From within our own organisation the sales team and R&D Department are also pushed to keep innovating. The goal is to add at least one new product to the product range every year. On a monthly basis new market developments are discussed, new production methods are analysed, test and research results are studied and new ideas are considered.